JCB has appointed Bell Equipment Sales South Africa (BESSA) as its distributor for the South African market, an area of key focus for the group.

From May, BESSA will make available JCB’s entire line of products in the country from its 20 branches there.

“Combine that with Bell Equipment’s renowned focus on customers and deep roots in South Africa, and that gives us enormous confidence for the future,” JCB Africa GM Andrew Boyers said.

BESSA MD Duncan Mashika added that JCB has been established in South Africa for four decades.

“We look forward to putting a JCB into every corner of the country…and continuing to support customers, both old and new.”

Bell’s mining line includes trucks, excavators, dozers, ADTs, graders, backhoes, loaders and rockscalers.